Seaworld Image Restoration Campaign

The Seaworld Restoration Campaign was worked on by several groups in the fall 2013 Introduction to Public Relations class. I worked on this project with Shelby Cayton, Melissa Doura, and Jenni Thurston. Together we created a strategic plan to save Seaworld's image after the documentary "Blackfish" was released. Our plan included releasing a rehabilitating wales currently living at seaworld. Although all of the project was done together by our group, the main part of this project that I focused on was the plan to release Tilikum - one of seaworld's wales as well as the Nestle collaboration.